View and configure usage analytics reports in SharePoint Server 2013

In every new SharePoint version there is a considerable investment put into optimizing the way we aggregate and process usage information

The usage analytics reports show statistics of how visitors have interacted with the content on your website, for example which item has been viewed the most. The reports are broken down per usage event. This means that by default you’ll be able to see:

  • The number of views for an item.
  • The number of recommendations displayed per item.
  • The number of recommendations clicked per item.

SharePoint Server 2013 creates two usage analytics reports:

  • Most Popular Items – shows usage event statistics for all items in a library or list.
  • Popularity Trends – shows usage event statistics for an item, a site or a site collection.

The reports are automatically updated once every 24 hour when the usage analytics job is run.

In SharePoint 2013 three usage events are defined out of the box but we can add up to twelve custom events and assign them “Recommendation Weight” to rank items higher in Recommendations (Most Popular Items & Popularity Trends usage reports).

Usage Analytics Description – In simple words, Usage analytics analyzes user actions, or usage events, such as clicks or viewed items, on the SharePoint site.These Usage statistics are then combined with information about crawled content from the Search analyses, and processed. Statistics on the different usage events is added to the search index and sent to the Analytics reporting database.

Usage Events – Every time that a user views an item, the system issues ausage event.In SharePoint 2013 three usage events are defined out of the box . These default events are always registered and analyzed by SharePoint.

Following are the default usage events

  • Views – number of views for a single item, page, or document.
  • Recommendations Displayed – number of times a single item, page or document was displayed as a recommendation.
  • Recommendation Clicks – number of times a single item, page or document was clicked when it was displayed as a recommendation.

Custom Events – In addition to the default events, you can add up to twelve custom events. For example, you can add a custom event that tracks how often an item is accessed from a mobile platform or How often someone Liked a Conversation.

When you Create Custom events you can set them up to drive your Recommendations by assigning them “Recommendation Weight. By this I mean, if you setup an event to track a special set of pages like Product pages you can set the Recommendation Weight of each product page to be higher than any other page on the site.
For example – View Product Page Items = Recommendation Weight of 10
This will now Drive the Recommendation piece of Usage analytics and display Product pages at a higher rank in Recommendations.

For more details please check on MSDN blogs

About Krishana Kumar

Krishana Kumar is SharePoint Architect/Trainer having Architecture experience with high volumes at Enterprise level and global scale - creation of highly scalable solutions with global user base and geographically distributed architectural components. Good knowledge of SharePoint best practices and governance models. I hold Two Master degree in Computer Science with over 11 years of experience working on Microsoft Technologies specially SharePoint, Project, .NET and other Information Worker Technologies. Having good exposer in Client side scripting Angular.js, backbone and Node. I am currently responsible for SharePoint Infrastructure set up and leading teams in various medium and large scale projects, architecting, designing & installing SharePoint farms, developing custom components,, and providing advanced SharePoint administration and development training to teams and customers. I regularly speaks in various SharePoint User Groups and other Events. I have MCSA Windows Azure, MCSA Office 365, MCSE & MCSD SharePoint 2013, Microsoft Certified Developer (MCD) and holds MCPD, MCTIP and MCTS for SharePoint 2010, MCTS MOSS 2007 & WSS 3.0, MCPD, MCITP (EPM 2010 & 2007) and MCSD .NET.
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